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Cura Hospitality Creates Rewards Program to Inspire Senior Wellness

  • Published January 13, 2023
  • | In The News

Source: Cobe, Pat. “Cura Hospitality Creates Rewards Program to Inspire Senior Wellness.” FoodService Director Magazine, 13 January 2023, https://www.foodservicedirector.com/operations/cura-hospitality-creates-rewards-program-inspire-senior-wellness.

To help seniors stick to their New Year’s resolutions, Cura Hospitality has expanded BeWell Nutrition for the Active Adult, a loyalty program that rewards activity and encourages healthy food choices.

“January is the perfect time to get our residents excited about exercising regularly and fueling with good nutrition,” Michael Williams, Cura vice president of nutrition and wellness, said in a news release. “Making time for physical activity is a good habit to get into at any point in life, but it can be especially beneficial to older adults by keeping them active late into life. Regular physical activity can also help prevent a number of diseases.”

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