Loyalty Program Motivates Menno Haven Residents to Live a Healthier Lifestyle

More than 250 residents at Menno Haven Retirement Communities are frequently spotted in the fitness center, swimming pool & yoga class, thanks to Cura’s Loyalty Rewards Program.

BeWell’s Nutrition for the Active Adult, which was revived in January, rewards residents with a complimentary BeWell healthier food item at the onsite About Thyme Cafe when they exercise or take part in wellness-focused activities (even ping-pong counts!).

The “reward” foods are identified by a blueberry logo.